Design Conceptualization

The process involved creating designs that were trendy, yet distinctive, and would appeal to a youthful demographic.

Product Development

The merchandise produced included a variety of items for men, along with a single item for women to gauge interest​​.

Merchandise Production

The collection featured a range of clothing items, as depicted through various images on the website, showcasing the diversity and creativity in the designs​​.

Sales and Marketing

Implementing a multi-faceted approach that included an online presence, local community engagement, social media marketing, and collaborations with influencers or local figures. This strategy was designed to maximize reach, enhance brand visibility, and foster customer engagement.