Yellow Brick App
Mobile app
Discovery for bar and restaurant promotions.
Summary
Yellow Brick App, co-founded by Tony Kincade, Chris Corsi, and Graham Caro in 2015, was designed as a discovery platform for bar and restaurant promotions, specifically targeting college students seeking food and drink deals around campus.
Team
+3
Skills Applied
Startups
Product Development
Strategy
Operations
Product Design
GTM
Sales
Marketing
Project Management
Product Management
Year
2015 - 2017
Goal
The primary goal was to provide a user-friendly platform for discovering food and drink deals around campus for students. Yellowbrick aimed to broaden the horizons of its users by offering affordable access to various bar and restaurant deals.
Process
Result
The app was successfully launched in February 2017, with prior groundwork including garnering interest through university competitions and partnering with over 30 local businesses. However, the project faced challenges like balancing a two-sided marketplace for user and business adoption, and focusing on core business functions. The learning from these challenges informed the approach for a second iteration, Yellowbrick, focusing on advertising events.