Yellow Brick App
Mobile app
Discovery for bar and restaurant promotions.
Yellow Brick App
Mobile app
Discovery for bar and restaurant promotions.
Yellow Brick App
Mobile app
Discovery for bar and restaurant promotions.
Summary
Yellow Brick App, co-founded by Tony Kincade, Chris Corsi, and Graham Caro in 2015, was designed as a discovery platform for bar and restaurant promotions, specifically targeting college students seeking food and drink deals around campus.
Team
+3
Skills Applied
Startups
Project Management
Product Development
Product Management
Product Design
Strategy
Operations
Marketing
Sales
GTM
Year
2015 - 2017
Goal
Goal
Goal
The primary goal was to provide a user-friendly platform for discovering food and drink deals around campus for students. Yellowbrick aimed to broaden the horizons of its users by offering affordable access to various bar and restaurant deals.
The primary goal was to provide a user-friendly platform for discovering food and drink deals around campus for students. Yellowbrick aimed to broaden the horizons of its users by offering affordable access to various bar and restaurant deals.
The primary goal was to provide a user-friendly platform for discovering food and drink deals around campus for students. Yellowbrick aimed to broaden the horizons of its users by offering affordable access to various bar and restaurant deals.
Process
Process
Process
Concept and Ideation
Identified the necessity for a platform to discover real-time, location-based promotions, particularly for college students.
Design and Development
Developed the app to act as a virtual billboard, showing real-time promotional deals near the user. Incorporated a unique time display concept using color-coded business icons inspired by traffic lights (green, yellow, red) to show the remaining time for a promotion, and presented deals on a map to facilitate easy discovery and decision-making.
Team Building and Product Launch
Assembled a team of 6, collaborated with 30 local businesses for the Pitt campus launch, and led the startup from concept to the mobile app launch.
Awards and Recognition
Won several awards at the University of Pittsburgh, including 🥇 Best Idea, 🥇 Best Mockup, and 🏅 People's Choice Award, awarding $1,250 and validating the concept and design of the app among 220 total teams.
Concept and Ideation
Identified the necessity for a platform to discover real-time, location-based promotions, particularly for college students.
Design and Development
Developed the app to act as a virtual billboard, showing real-time promotional deals near the user. Incorporated a unique time display concept using color-coded business icons inspired by traffic lights (green, yellow, red) to show the remaining time for a promotion, and presented deals on a map to facilitate easy discovery and decision-making.
Team Building and Product Launch
Assembled a team of 6, collaborated with 30 local businesses for the Pitt campus launch, and led the startup from concept to the mobile app launch.
Awards and Recognition
Won several awards at the University of Pittsburgh, including 🥇 Best Idea, 🥇 Best Mockup, and 🏅 People's Choice Award, awarding $1,250 and validating the concept and design of the app among 220 total teams.
Concept and Ideation
Identified the necessity for a platform to discover real-time, location-based promotions, particularly for college students.
Design and Development
Developed the app to act as a virtual billboard, showing real-time promotional deals near the user. Incorporated a unique time display concept using color-coded business icons inspired by traffic lights (green, yellow, red) to show the remaining time for a promotion, and presented deals on a map to facilitate easy discovery and decision-making.
Team Building and Product Launch
Assembled a team of 6, collaborated with 30 local businesses for the Pitt campus launch, and led the startup from concept to the mobile app launch.
Awards and Recognition
Won several awards at the University of Pittsburgh, including 🥇 Best Idea, 🥇 Best Mockup, and 🏅 People's Choice Award, awarding $1,250 and validating the concept and design of the app among 220 total teams.
Result
Result
Result
The app was successfully launched in February 2017, with prior groundwork including garnering interest through university competitions and partnering with over 30 local businesses. However, the project faced challenges like balancing a two-sided marketplace for user and business adoption, and focusing on core business functions. The learning from these challenges informed the approach for a second iteration, Yellowbrick, focusing on advertising events.
The app was successfully launched in February 2017, with prior groundwork including garnering interest through university competitions and partnering with over 30 local businesses. However, the project faced challenges like balancing a two-sided marketplace for user and business adoption, and focusing on core business functions. The learning from these challenges informed the approach for a second iteration, Yellowbrick, focusing on advertising events.
The app was successfully launched in February 2017, with prior groundwork including garnering interest through university competitions and partnering with over 30 local businesses. However, the project faced challenges like balancing a two-sided marketplace for user and business adoption, and focusing on core business functions. The learning from these challenges informed the approach for a second iteration, Yellowbrick, focusing on advertising events.