Yellowbrick
Mobile app
Social event scheduler, a Yellow Brick App redesign.
Summary
Yellowbrick is a social event scheduler app, a redesigned version of the Yellow Brick App, which incorporates Facebook Events to assist users in discovering and planning for real-time or future events efficiently.
Team
Skills Applied
Startups
Product Management
Strategy
Product Development
Product Design
Year
2019 - 2020
Goal
The goal was to reexamine the fundamental problem of discovering and planning events. By integrating elements of Facebook Events and maintaining the functional integrity from the original Yellow Brick App, the redesign aimed to streamline the process of finding and scheduling events, emphasizing usability and accessibility.
Process
Result
Yellowbrick provided an event-focused navigation and scheduling platform that restored autonomy to users in the targeted advertising social media ecosystem. The app empowered users to plan for real-time and future events, synthesizing important event data with user flexibility and independence, encouraging more time experiencing life and less time planning. Ultimately, Yellowbrick never launched due to conditions stemming from the global pandemic.